Boost Your Local Business Visibility: Tips for Google My Business Ranking

Improve Your Google My Business Ranking

If you are a local service provider business, you must know how important it is to reach your local customers. And with help of Google My Business. you can do it online.

Our list of tips will help you rank your Google My Business high in search so you will get more leads from local customers.

These are the few steps you can do to rank your Google My Business.

Claim / Create Your Business Profile 

Verifying and claiming your Google My Business profile gives you control over all the information about your business that appears on Google searches. Read the official doc on How to add or claim your Business Profile on Google.

if you do not have any local listing, read our Guide for creating Google local listing to learn about all the information you need for a local listing.

Complete Every Section in your GMB profile.

Once you claim/add your Business on Google, you can access your Google listing using

It would help if you filled in all the info about your business to help local users search for the products
or services.

Add Correct Information in Your GMB. 

    Add correct information in your business profile for the following.

  • Business Name
  • Business Address
  • Business Phone Number
  • Business Category
  • Business Attributes
  • Area Served by Business
  • Business Landing Page
  • Business Working Hours

All information must be correct to help users find your business and contact you. 

Why do you need A GMB?

A study by white spark shows that Google My Business (GMB) is the No. 1 ranking factor in local search, you required a Google My Business profile to rank up in local search.

So the GMB business listing is a crucial tool for businesses of all sizes that want to increase their visibility and attract more local customers.
Local Ranking Factor Graph by whitespark
Image by White Spark

Business Name Ranking Factor

Business Name:

The business name is important for a local business because it identifies the business and helps it stand out from competitors.

A memorable and unique business name can also help customers remember the business and refer it to others.

Google Business Address

Business Address:

The business address is important for a local business because it allows customers to easily find and visit the business.

A clear and accurate address listed on the business's website, social media profiles, and other online listings can help improve visibility in local search results and increase foot traffic to the business.

Business Phone Number For GMB Ranking

Business Phone Number: 

The business phone number is important for a local business because it provides customers with a direct way to contact the business with questions, or concerns, or to make appointments.

A dedicated business phone number can also help maintain a professional image and make it easier for customers to remember and refer the business to others.

Business Category:

GMB Business Category

Select Primary and Secondary Categorie

According to the white spark, the primary category is essential to get right.

One Of The Google My Business Ranking Signal Is Relevance, Relevance Refers To How Well A Local Business Profile Matches What Someone Is Searching For. - Google Document

You must select the correct business primary category for your Google My Business. We currently have 3000+ categories in GMB. (Data 2021).

How to choose a category for your Business Profile?

If you have a Pizza restaurant make sure you select a pizza restaurant as your primary category, not a restaurant. It will make a huge difference and help you rank up in the search for the local search query.
 [Your category is just one of many factors that can affect your local ranking on Google].


Correct Business Attributes:

Attributes in Google My Business (GMB) are descriptive tags or labels that provide additional information about a business.

The Attributes describe the characteristics of your businesses and help users find information about your businesses in search.

Google Business Profile have - Accessibility attributes, Amenities attributes like free parking, and free Wi-Fi. Ownership attributes and more to help businesses stand out online in local search.

Business Landing Page:

A website URL / Landing Page provides potential customers with a direct link to your website, where they can learn more about your business and the products or services you offer.

It's also an opportunity to showcase your branding, build credibility, and improve search engine rankings.

If you have an easy sitemap of the website then you can also help users to go for other pages and services that you offer on your website or at your business.

Business Working Hours

Business Working Hours:

Including your business hours and days of operation on your, Google My Business profile helps potential customers know when they can visit or contact you.

It's essential to ensure that your business hours are accurate, so customers don't show up when your business is closed.

Having accurate information also helps build trust with your customers.


In conclusion, improving your Google My Business ranking can have a significant impact on your local business's visibility and success. 

By implementing the strategies outlined in this blog post, you can enhance your GMB listing and increase your chances of appearing in local search results.

We hope you found this blog post informative and useful. If you have any additional tips or strategies for improving GMB rankings, please feel free to share them in the comments section below.

We appreciate your feedback and engagement! Thank you for reading, and be sure to check back for future updates.

As new information and research become available, we will continue to provide the latest insights and recommendations for optimizing your Google My Business listing.