Google Search Quality Rater Guidelines PDF Updated

Google Search Quality Raters Guideline PDF Updated Nov 2023
Google keep working on improving the Search experience for us with the newly evolved and improved search Google make sure to provide us the best search result.

One of the ways that Google use to find the experience of the user is by getting feedback from third-party Search Quality Raters.

Google conform many times that they use real people who are experiencing from around the world who help provide good feedback to Google to make sure the content on the web is safe and helpful for the users.

Who Is This Guide For?

As a webmaster you can use this guide to find and make your web page better than ever, this will help make your web page more helpful for your target audience. that can lead to great authority and trust in users who read your content.

Quality Raters Guidelines Update on November 16, 2023

As per Google, they updated the Search Quality Rater Guidelines on November 16, 2023.

The changes focus on simplifying the "Needs Met" section of the guideline and scale definitions, offering more guidance for different web page types, and adding modern examples like short-form videos.

Also, remove outdated and redundant examples. Google says that these updates don't signify major shifts in guidelines.

Download Search Quality Rater Guidelines PDF

Quality Raters Guidelines Update on November 16, 2023

What is in this Update:

According to Google - Needs Met rating tasks ask you to focus on user needs and think about how helpful and satisfying the result is for the users.

IMO - Still it's all about who creates helpful content and Google wants to show users the best page for a query that satisfies user needs.

Also, this update was important to give content creators an idea of how they can use AI to create helpful content. After Google updated the helpful content definition in the Webmaster Guideline documentation.

Video On Google Search Quality Rater Guidelines and E-A-T

Last Year Update - Quality Raters Guidelines December 2022

Google keep updating quality raters guidelines every year to help user people learn how search work, this year Google added a few new things mentioned below.   

  • Google broadly refreshed concepts and rating criteria for the document.
  • Page Quality Guideline will be more explicitly applicable to all types of websites and content creation models.
  •  Google Clarified guidance on  Finding Who is Responsible for the Website and Who Created the Content on the Page
  •  Add a summary table with the top Page Quality Considerations involved in Page Quality rating (Lowest to Highest)
  •  Refined/expanded guidance on the following core pillars of Page Quality Rating:
  •  Main Content Quality
  •  Reputation for Websites and Content Creators 
  •  Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)
  • Reordered Page Quality rating sections from Lowest to Highest. 
  • Added more guidance and clarifications to sections, for pages with error messages or No MC Forums and Q&A Pages and Page Quality Rating FAQs.
  • Revise lists of concepts & examples, fix typos and remove outdated examples. 

By reading this PDF you will see what Google want a page to be like when trying to rank you in search and show users what is the best page on the web for other query.

When trying to optimize a website using SEO, or want to learn SEO you can use this PDF as a guide to boost the page in best way possible.

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