Google Search Quality Raters Guideline PDF Updated Nov 2023
Google keep working on improving the Search experience for us with the newly evolved and improved search Google make sure to provide us the best search results.

One of the ways that Google can improve its user experience is by getting feedback from third-party search quality raters.

Google conform many times that they use real people who are experiencing from around the world who help provide good feedback to Google to make sure the content on the web is safe and helpful for the users.

Who Is This Guide For?

As a webmaster you can use this guide to find and make your web page better than ever, which will help your Web page more helpful for your target audience. that can lead to great authority and trust in your content's users.

Quality Raters Guidelines Update March 2024

The last update was in March 2024

Updated characteristics of untrustworthy pages and added illustrative examples.

Quality Raters Guidelines Update on November 16, 2023

As per Google, they updated the Search Quality Raters Guidelines on November 16, 2023.

The changes focus on simplifying the "Needs Met" section of the guideline and scale definitions, offering more guidance for different web page types, and adding modern examples like short-form videos.

Also, remove outdated and redundant examples. Google says that these updates don't signify major shifts in guidelines.

Download Search Quality Raters Guidelines PDF

Quality Raters Guidelines Update on November 16, 2023

What is in this Update:

According to Google - You must focus on user needs and consider how helpful and satisfying the result is for the users.

IMO - Still it's all about who creates helpful content and Google wants to show users the best page for a query that satisfies user needs.

Also, this update was important to give content creators an idea of how they can use AI to create helpful content. After Google updated the helpful content definition in the Webmaster Guideline documentation.

Video On Google Search Quality Raters Guidelines and E-A-T

Last Year Update - Quality Raters Guidelines December 2022

Google keep updating quality raters guidelines every year to help users people learn how search works, this year Google added a few new things mentioned below.   

  • Google broadly refreshed concepts and rating criteria for the document.
  • Page Quality Guideline will more explicitly apply to all types of websites and content creation models.
  •  Google Clarified guidance on  Finding Who is Responsible for the Website and Who Created the Content on the Page
  •  Add a summary table with the top Page Quality Considerations involved in Page Quality rating (Lowest to Highest)

Refined/expanded guidance on the following core pillars of Page Quality Rating

  •  Main Content Quality
  •  Reputation for Websites and Content Creators 
  •  Experience, Expertise, Authoritativeness, and Trust (EEAT)
  • Reordered Page Quality rating sections from Lowest to Highest. 
  • Added more guidance and clarifications to sections, for pages with error messages or No MC Forums and Q&A Pages and Page Quality Rating FAQs.
  • Revise lists of concepts & examples, fix typos and remove outdated examples. 

By reading this Quality Raters PDF you will see what Google wants a page to be like when trying to rank you in search and show users the best page on the web for another query.

When trying to optimize a website using SEO, or want to learn SEO you can use this PDF as a guide to boost the page in the best way possible.