Google Don't Use Domain Authority And Alexa Rank
Alexa Rank and DA (Domain Authority) a topic that SEOs's always cared about
Back in 2019, Barry Schwartz talks about this when John Mueller "No  Amazon Alexa Rank Does Not Impact Google Search".

After 2 years on  March 19, 2021, Someone asks John Mueller a question about Alexa Rank and Domain Authority. At 30:50 John Mueller "Google doesn't use Amazon Alexa Rank and Domain Authority"

English Google SEO office hours from March 19, 2021 Video

What Is Amazon Alexa Rank? 

Amazone Alexa rank is a global ranking system that ranks millions of websites in order of popularity. 

According to the documents of The lower your Alexa rank, the more popular the website is Read the full article about Alexa Rank and Everything You Need to Know

On May 1, 2022,  Alexa announced the end of service notice now it's not working anymore. if you visit the official website. 

You will see this notice from the company.

We retired on May 1, 2022, after more than two decades of helping you find, reach, and convert your digital audience. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.


What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages. You can see your website DA with MozBar Chrome Extention.

Read the full article about Moz Domain Authority.